Image courtesy https://unsplash.com/@artbyhybrid

An emotion is an intense feeling that is short-term and is typically directed at a source. Emotions can often have indicative facial expressions and body language as well. When we talk to a person, emotions and related behaviors of that person directly trigger similar emotions and behaviors in us.

Similarly, the emotions that a product generates can greatly impact the user's perception of the product. As a product designer, I often use the Emotion Design approach to activate a positive emotional response from the user.

The emotional design approach is a complete package and it has 3 levels.

Want to…


Image of a brain since all the decisions are made by our brain
Image of a brain since all the decisions are made by our brain
image courtesy https://unsplash.com/@fakurian

As product/UX designers, we often work on new product features that will contribute to overall productivity growth. And oftentimes, we are part of the project from the beginning stages, thus we have a crucial role in the entire project. And of course, our decisions can make a huge impact on fostering the business.

There are two main things that a product team looks through to decide on what functionality should we build to achieve our business goal — value and complexity.

According to productboardProduct value is the benefit that a customer gets by using a product to satisfy their…


“Interaction Design is the creation of a dialogue between a person and a product, system, or service. This dialogue is both physical and emotional in nature and is manifested in the interplay between form, functions, and technology as experienced over time” - John Kolko

As the name indicates, it is the interaction/communication between the user and the product (in our case digital products like a mobile app, web app, website, etc:). So an interaction designer should always aim to get the best interaction like humanly communication between those two. To achieve that goal, we need to put more efforts when…


User Experience is one of the hottest topics in day today designer’s life. To make our product success and stand out from our competitors, we should ensure that we are treating our users in the best way. When it comes to modern-day users, who are much familiar with the latest technologies, it’s more than a visually appealing interface. This is where the term User Experience design step in.

We often choose different UX methods for different projects based on its complexity to get the best solutions. Among these processes, the heuristic review is one of the useful methods to figure…


“Design creates stories, and stories create memorable experiences, and great experiences have this innate ability to change the way in which we view our world.” — Christian Saylor

Delight the users with the best experience by providing exactly what they want is the ultimate goal of any product. Thus we do extensive researches and broad studies to get a better understanding of our target users and their desired needs. By examining the output of these researches and studies, we create certain problems/pain points and then its solutions that act as the baseline of our design process. As a sum of…

Akshay Devazya

Digital Product Designer

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